| Title | Sir Lucky Pants |
| Agency | David&Goliath |
| Campaign | SuperLotto Plus |
| Advertiser | California State Lottery |
| Brand | California Lottery |
| Date of First Broadcast/Publication | 2017 / 1 |
| Business Sector | Lottery & Gambling |
| Story | Created by longtime agency-of-record David&Goliath, the tongue in cheek campaign uses the three-letter acronym “SLP” to highlight the endless possibilities of winning millions from playing SuperLotto Plus, which has an average jackpot of $27MM. Acronyms and shorthand are everywhere these days. From text messages to social media, we’re constantly communicating more with less. To that end, in the :30 spot, "Sir Lucky Pants", we see SLP winnings come to life in some outrageous ways. From Super Large Portraits and Saucy Lobster Platters to Swanky Little Pads, the possibilities of what you, “Sir Lucky Pants,” can do with the millions you win with SuperLotto Plus are all humorously depicted by the letters S, L and P. |
| Media Type | Television |
| Length | |
| Chairman | David Angelo |
| Chief Creative Officer | Bobby Pearce |
| Creative Director | Greg Buri |
| Copywriter | Joe Shaner |
| Art Director | Shaun Wright |
| Production Company Producer | Katie Lambrecht |
| Production Company Producer | Dustin Oliver |
| Production Company | Caviar |
| Director | Los Pérez |
| Director of Photography (DOP) | Alejandro Martinez |
| Executive Producer | Michael Sagol |
| Executive Producer | Jasper Thomlinson |
| Executive Producer | Kim Dellara |
| Head of Production | Casey Wooden |
| Line Producer | Richard Weager |
| Editing Company | Spinach |
| Editor | Edward Line |
| Assistant Editor | Eddie Mikasa |
| Executive Producer | Jonathan Carpio |
| Production Company Producer | Patricia Gushikuma |
| Production Company Producer | Rachel Celotto |
| Telecine | Company 3 |
| Colorist | Dave Hussey |
| Special Effects / VFX | Method Studios |
| Flame Artist | Mark Renton |
| Executive Producer | Robert Owens |
| Production Company Producer | Julia Paskert |
| Music | Barking Owl |
| Creative Director | Kelly Bayett |
| Production Company Producer | Ashley Benton |
| Mix Company | Lime Studios |
| Mix | Mark Meyuhas |
| Production Company Producer | Susie Boyajan |
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