|Agency||Red Tettemer O’Connell + Partners|
|Advertiser||Commonwealth of Pennsylvania|
|Business Sector||Transport, Travel and Tourism|
|Story||It's year FIVE of the Groundhog franchise from the Pennsylvania Tourism Office. The half-decade campaign features another episodic adventure starring Groundhog and Shadow in their ongoing match of wits and guile. Of course it all leads up to their yearly face-off on February 2nd, Groundhog Day. This year we dive into the mind of Groundhog as he tries to fight off the demons of his dreams or a nightmare that's all too real?|
|Philosophy||As always, the dreams culminate fantastically on Groundhog Day 2009, February 2nd when the world will learn if Groundhog will wake up in time to see his shadow or go down as a famous piece of roadkill. Also, given this historic occasion the Quinquennial Anniversary of Groundhog vs. Shadow a commemorative dinner plate has been expertly crafted and shared with media and bloggers. And obviously, given the predicted clamor for this special memento, it will also be available for purchase on eBay. Each plate is signed by Groundhog and Shadow for authenticity and drives lucky recipients to this year's web destination: groundhogdreams.com.|
|Problem|| Groundhogdreams.com offers a journey into the brain space of our favorite marmot, as he lies trapped in a semi-lucid dreamland following an unfortunate run-in with a pickup truck. Visitors to Groundhog's surreal world will watch as the ultimate prognosticator gets lost in a string of seemingly never-ending nightmares. See if Groundhog will escape the machinations of his dark side, or if he's seen his shadow once and for all. |
While at Groundhogdreams.com, visitors will also be able to vote on Groundhog's chances of survival, offer get well gifts, read dream interpretations, and sign up for updates to keep tabs on Groundhog's condition and latest mental adventures.
|Media Type||Web Site|
|Executive Creative Director||Michael Barker|
|Editing Company||Red Alert|
|Art Director||Steve Thompson|
|Account Executive||Maggie Slomiany|
|Account Executive||Greg O'Loughlin|
|Account Executive||Jen Ostrich|
|Interactive Creative Director||Ben Mallory|
|Chief Creative Officer||Steve Red|
|Interactive Designer||Matt Althouse|
|Interactive Designer||Ryan Blain|
|Media Director||Annie Heckenberger|
|Music Director||Todd Taylor|
|Technology Lead||Jason Marziani|
|Sound Design Company||Red Alert|
Hermeti started his career at Mother London in 2007 as an intern....
Nick has been in advertising since 1984. He worked at BMP DDB for...
Brad Roseberry is an award-winning writer and Creative Director w...
Creative Producer, globe trotter, fruit Addict and everything in...
At W+K London, Tait will partner with ECD Tony Davidson to lead c...
I lead Zone's content & experiences offering. I bring people and...
JUNE 2009: Wieden + Kennedy makes Tony Davidson and Kim Papworth...