Maggie Slomiany
Philadelphia, United States
TitleGroundhog Dreams
Campaign Groundhog Dreams
Advertiser Commonwealth of Pennsylvania
Brand Pennsylvania Tourism
Product Groundhog Dreams
Business Sector Transport, Travel and Tourism
Story It's year FIVE of the Groundhog franchise from the Pennsylvania Tourism Office. The half-decade campaign features another episodic adventure starring Groundhog and Shadow in their ongoing match of wits and guile. Of course it all leads up to their yearly face-off on February 2nd, Groundhog Day. This year we dive into the mind of Groundhog as he tries to fight off the demons of his dreams…or a nightmare that's all too real?
Philosophy As always, the dreams culminate fantastically on Groundhog Day 2009, February 2nd when the world will learn if Groundhog will wake up in time to see his shadow or go down as a famous piece of roadkill. Also, given this historic occasion – the Quinquennial Anniversary of Groundhog vs. Shadow – a commemorative dinner plate has been expertly crafted and shared with media and bloggers. And obviously, given the predicted clamor for this special memento, it will also be available for purchase on eBay. Each plate is signed by Groundhog and Shadow for authenticity and drives lucky recipients to this year's web destination:
Problem offers a journey into the brain space of our favorite marmot, as he lies trapped in a semi-lucid dreamland following an unfortunate run-in with a pickup truck. Visitors to Groundhog's surreal world will watch as the ultimate prognosticator gets lost in a string of seemingly never-ending nightmares. See if Groundhog will escape the machinations of his dark side, or if he's seen his shadow once and for all.
While at, visitors will also be able to vote on Groundhog's chances of survival, offer get well gifts, read dream interpretations, and sign up for updates to keep tabs on Groundhog's condition and latest mental adventures.
Media Type Web Site
Market United States
More Information
Executive Creative Director
Editing Company
Art Director
Account Executive
Account Executive
Account Executive
Interactive Creative Director
Chief Creative Officer
Interactive Designer
Interactive Designer
Media Director
Music Director
Technology Lead
Sound Design Company

People related to this work

You might also like...

Create a free Talent profile and become a member of AdForum

Get Started