|Advertiser||Loterías Y Apuestas Del Estado|
|Brand||Loterías Y Apuestas Del Estado|
|Date of First Broadcast/Publication|
|Business Sector||Lottery & Gambling|
|Philosophy|| BACKGROUND “La Primitiva” is one of the most beloved products sold by the state|
lottery administration (Loterías y Apuestas del Estado). Everyone
dreams of winning La Primitiva, and we discuss what we would do if it
happened with our relatives, friends, and colleagues, but... do we
actually buy tickets?
IDEA The campaign revolves again around two characters, “Mr
Eldestino” (Mr Destiny), a capricious man with unusual desires,
and his faithful secretary, a calm person who attends to him and
caters to his demands. Together, they are responsible for “picking”
the winner of each lottery draw according to his whims which, as
you will see, are very amusing. But now, Mr. Destiny is who goes
arround the real world in person, searching for winners. But he
always chooses the worst possible moment.
|Global Chief Creative Officer||Eva Santos|
|Executive Creative Director||Susana Pérez|
|Creative Director||David Vijil|
|Creative Supervisor||Raul Somaza|
|Creative Supervisor||Fernando Esteban|
|Art Director||José Luis Diez|
|Executive Account Director||Cristina Esteras|
|Brands Group Director||Javier Arranz|
|Account Director||Sandra Cabrera|
|Account Executive||Esla de Murga|
|Communications Director||Laura Carrillo|
|Head of Production||Gemma Selga|
|Executive Producer||Antonio Ruiz|
|Director of Photography (DOP)||Carlos Catalán|
|Post Production||La zapatilla roja|
|Sound Studio||Mr. Peaks|
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