Eva Santos
Global Chief Creative Officer at Proximity Worldwide
Barcelona, Spain
TitleFate is fickle and with the Joker he’s choosing one in every five.
Agency
Campaign Fate is Fickle
Advertiser Loterías Y Apuestas Del Estado
Brand Joker
Date of First Broadcast/Publication
Business Sector Lottery & Gambling
Philosophy Joker is a game run by the State Lotteries Agency (Loterías y Apuestas del Estado) associated with La Primitiva, the main feature of which is that one in five gets a prize. To spread the word about La Primitiva Joker, we used two characters created for La Primitiva: Mr Fate and his secretary.
Problem Joker is a game run by the State Lotteries Agency (Loterías y Apuestas del Estado) associated with La Primitiva, the main feature of which is that one in five gets a prize. To spread the word about La Primitiva Joker, we used two characters created for La Primitiva: Mr Fate and his secretary.
Media Type Television & Cinema
Length
Global Chief Creative Officer
Executive Creative Director
Creative Director
Creative Supervisor
Creative Supervisor
Art Director
Executive Account Director
Account Director
Account Executive
Head of Production
Production Company
Director
Executive Producer
Director of Photography (DOP)
Editor
Audio Post Production

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