Giles Morrison
Advertising Manager at Unilever
London, United Kingdom
TitleBRAVIA drome
Agency
Campaign BRAVIA drome
Advertiser Sony
Brand Sony Bravia
Product Motionflow 200Hz
Business Sector Consumer Electronics & Audio-Visual
Story A serie of still images of Kaka performing his dazzling ball skills were captured and inserted inside the zoetrope. When viewed through the small slits on the outside of the zoetrope, as it rotates at speeds up to 50 km per hour, the illustion of smooth motion is created.

It created a spectable that drew large crowds in the town square of Venaria near Turin.
Problem Sony BRAVIA's Motionflow 200Hz is a new technology which refreshes the screen four times faster than conventional TVs, reducing blur and judder, thus giving the viewer the smoothest picture ever.
Media Type Television
Length
Market United Kingdom
Soundtrack Underdog
Post Production
Audio Post Production
Production Company
Editing Company
Advertising Manager
Production Company Producer
Actor / Celebrity
Audio Post Production
Music
Editor
Production Company Producer
Executive Creative Director
Director
Agency Producer
Account Planner
Account Director
Account Director
Creative Director
Creative Director
Director of Photography (DOP)

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