Tista Sen

Tista Sen

Senior vice-president & national creative director at J. Walter Thompson India, Mumbai
Mumbai, India

About me

I started my career with Whitelight Production's India's leading ad film production company. After assisting on over 60 commercials, I joined Lowe Lintas as a writer and worked on brands like Johnson's Baby, Stayfree, Cadbury Eclairs, Cadbury Five Star and Oberoi hotels to name a few. After five years I moved to Ogilvy briefly to work on brands like Asian Paints, Sunlight, Comfort and Cadbury's Dairy Milk. Subsequently I moved back to Lowe Lintas and worked on brands like Fair & Lovely and Pepsodent for Unilever. In 2001 I joined J Walter Thomson and in the 15 years I have been involved with some of the largest brands in India and some of the most memorable and well-loved ad campaigns. My current portfolio includes Glaxo Smith Kline, ITC, Unilever, Godrej, and many others.

I have been ranked among the 20 most creative people in Asia, and worked on campaigns that have won numerous metals across the world including at Cannes, Clio and Spikes Asia. Recent wins include a Gold, Silver, Bronze, Finalist at AdFest; Gold, Finalists & Merit awards at One Show; Gold, Finalist at Cannes, Gold at Clio; Grand Prix, Gold, Silver at Spikes Asia, etc. Communications that are close to my heart include sunsilkgangofgirls.com, campaigns for Aditya Birla Financial and the Lux Abhi-Ash commercial. The Mumbai office of J Walter Thompson has won over 40 metals at Goa-fest 2014 and 57 in 2015 including the Grand Prix under my creative leadership. Over the years I have sat on the jury of several advertising festivals in India and abroad, including Cannes and D&AD. In 2015 I had the pleasure of being the only Asian on the inaugural Glass Jury at Cannes, that honours gender diversity in communication.

I am a student of English Literature and life. Having worked on global brands I believe an idea and insight can cut across geographies and connect with culture. My ability to simplify things and find a human connection is what makes my approach to communication relevant and meaningful.


Senior vice-president & national creative director
Mumbai, India
January 2001 - Present (22 years 2 months)
Strategic and creative ownership across FMCG and local brands in India.
global expertise and insights across key markets.

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