Senior vice-president & national creative director
at
J. Walter Thompson India, Mumbai
Mumbai, India
| Title | Boss Girl Monday |
| Agency | Wunderman Thompson South Asia |
| Campaign | #lockdownhairstyles |
| Advertiser | Unilever |
| Brand | Sunsilk |
| Date of First Broadcast/Publication | 2020 / 4 |
| Business Sector | Shampoos & Conditioners |
| Philosophy | The Sunsilk girl is always on the go and making the most of the opportunities life has to offer. However, during the lockdown she feels restricted and has to make do with not going out, seeing her friends and generally living her life to the fullest. Hence the idea of DIY #lockdownhairstyles for every day of the week was born. Conceptualized, written, directed and edited by Wunderman Thompson, South Asia, a video series for each day of the week was created. Sunsilk wanted to encourage young girls to make an effort to look good for themselves for any and every reason every day, particularly during a lockdown. The DIY three step easy hairstyle videos enable girls to feel a world of a difference with something as simple as a hairdo and have fun while doing it. All episodes in this series were self-shot on a phone and through zoom.Through each episode and each new look, the emphasis was on ways to find the good even during this challenging time. Through Sunsilkgirlgiri #lockdownhairstyles, girls are being encouraged to participate and send in their innovative hairdos. |
| Media Type | Digital |
| Length | |
| Regional Creative Director | Tista Sen |
| AVP & Sr CD | Ashish Pathak |
| AVP & Sr CD | Chandni Kapur |
| Copywriter | Vrinda Varnekar |
| Creative Supervisor | Aindrila Chatterjee |
| SVP & Managing Partner | Kishore Tadepalli |
| VP & CSD | Roneeta Ghosh |
| Account Director | Megha Sharma |
| Account Executive | Brijraj Badoria |
| Advertising Manager | Harman Dhillon |
| Advertising Manager | Sushri Panda |
| Advertising Manager | Pratik Kapadia |
| Advertising Manager | Sandhya Poojary |
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