Dorian Dack
São Paulo, Brazil
TitlePet Shop
Agency
Campaign Pet Shop
Advertiser Cadbury plc
Brand Trident Fresh
Date of First Broadcast/Publication
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Story The film shows a young man patiently waiting for his dog’s grooming session to end. Clearly there could not be a more monotonous moment imaginable. However, as he begins to chew a piece of Trident Fresh he observes a totally new reality: a fun choir of fish inside an aquarium begin performing the classic “Bohemian Rhapsody” by Queen. In an ascending tone, the choir spreads its euphoria throughout the pet shop, and in the final scene we witness the young man joining in the choir. 
Philosophy The new campaign for Trident Fresh goes beyond traditional flavour attributes andproposes a fresh mental renewal to its consumers. 
Media Type Television
Soundtrack Bohemian Rhapsody
Art Director
Director Jones+Tino
Music
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Sound Design Company
Sound
Post Production
Director of Photography (DOP)
Producer
Producer
Executive Producer
Editor Jones+Tino
Production Company
Art Director
Account Planner
Account Planner
Account Planner
Account Planner
Account Planner
Account Supervisor
Account Supervisor
Account Supervisor
Account Supervisor
Creative Director
Creative Director
Art Supervisor
Copywriter
Art Director
Singer

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