| Title | Fun Religion |
| Agency | Scholz & Friends Hamburg GmbH |
| Campaign | A Better World - Becks Modelling Clay |
| Advertiser | Becks Plastilin |
| Brand | Becks |
| Posted | March 2009 |
| Product | Modelling Clay |
| Business Sector | Culture, Leisure & Sport |
| Story | Becks Plastilin is one of Europes biggest modelling clay developers but isnt well known among parents because of global competitors like Hasbros Playdoh. The brief for Scholz & Friends was to communicate to young and modern parents that Becks Modelling Clay is a product that supports your childs creativity. The print advertisements featured here present traditional enemies expressing friendship. |
| Media Type | |
| Chief Creative Officer | Matthias Schmidt |
| Creative Director | Gunnar Loeser |
| Photographer | Bernd Westphal |
| Model Making | Anna Gawrilow |
| Copywriter | Philipp Cerny |
| Creative Team | Marius Koopmann |
| Creative Director | Markus Daubenbüchel |
| Creative Director | Stefanie Voelzow |
| Executive Creative Director | Stefan Setzkorn |
More Work
SEE ALLBlack is Beautyful
- BRAND:
- Becks
- AGENCY:
- Scholz & Friends Hamburg GmbH