| Title | Colors of Passion |
| Agency | BBR Saatchi & Saatchi |
| Campaign | Colors of Passion |
| Advertiser | Super-Pharm |
| Brand | Super-Pharm |
| Date of First Broadcast/Publication | 2013 / 6 |
| Business Sector | Cosmetics, Beauty Products & Perfumes |
| Tagline | Colors of Passion |
| Story | Super-Pharm, Israel's largest drug store chain, has launched the second out of six spots of its dancers campaign. Using dance as metaphor, Super-Pharm wants people to know the chain sells much more than meds. The spot - Colors of Passion - illustrates the dilemma of choosing between a classic red nail polish and a more daring and colorful colors illustrated as a battle between the fingers of the 2 hands. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Nadav Pressman |
| Creative Director | Sharon Refael |
| Art Director | Michal Gonen |
| Copywriter | Orit Bar-Niv |
| Head of Production | Dorit Gvili |
| Director | Ram Baruch |
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