Boursin - "Harvester"

Y&R London

Y&R London London, United Kingdom

8897

Brand: Boursin
Country: United Kingdom

Advertiser: BEL Group

Title	Harvester
Agency	Y&R London
Campaign	Harvester
Advertiser	BEL Group
Brand	Boursin
Date of First Broadcast/Publication	2009 / 3
Business Sector	Cheese
Tagline	Du Pain. Du Vin. Du Boursin. Du Tracteur
Story	Boursin is returning to brand advertising with the original line re-set in the context of a tongue-in-cheek country idyll. In a scene that’s reminiscent of classic French cinema, a romantic young French couple enjoy a perfect summer’s day, frolicking in sun-kissed fields and exhibiting the sort of ‘joie de vivre’ that most of us only dream of. They settle to eat the perfect summer picnic – some freshly baked bread, a glass of wine and, of course, some delicious Boursin cheese. As we enviously grit our teeth at such a perfect day, the camera pans back to reveal a combine harvester bearing down on them…
Problem	The first time that Boursin has been on air with the infamous ‘Du pain, du vin, du Boursin’ line for 10 years, therefore, the perfect opportunity to remind the nation of the Boursin product range and position it as a regular fixture in people’s cheese repertoire.
Media Type	Television
Length	40 seconds
Market	United Kingdom
Production Company	Hungry Man
Advertising Manager	Ian Greengrass
Advertising Manager	Nigel Marchant
Advertising Manager	Chloe Feminier
Creative Team	Nicola Hawes
Creative Team	Andy Forrest
Account Director	Britta Posner
Account Planner	Joanna Bamford
Agency Producer	Claudio Gorini
Production Company	Franco American Films
Director	Steven Hudson
Producer	Serge Fournier
Director of Photography (DOP)	Ian Murray
Editor	Bill Smedley