Britta Posner
Account Manager at DDB Berlin
Berlin, Germany
TitleCelebrating
Agency
Campaign Celebrating
Advertiser Electrolux
Brand Electrolux
Date of First Broadcast/Publication 2013 / 11
Product UltraOne
Business Sector Small Appliances & Home Accessories
Tagline A Cleaning Performance Worth Celebrating.
Story It is early. Everything has to be done quickly because the children have to go to school. That’s when mishaps happen and the breakfast ends up on the kitchen floor instead the kitchen table. Good job that mom is still jogging and granddad has so much fun vacuuming with the new Electrolux UltraOne that even such a “malheur” doesn’t spoil the good mood.
 
We see granddad with his grandchildren, who aside from the joy of vacuuming, clearly demonstrate to consumers the product benefits of great handling, perfect cleaning results and extreme silence achievable with the Electrolux UltraOne.
Media Type Television
Length
Market Denmark, Finland, France, Sweden
Account Manager
Account Manager
Account Manager
Art Director
Art Director
Copywriter
Copywriter
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Strategist
Art Buyer
Art Buyer

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