Raquel Martínez
Creative Team at McCann Worldgroup Spain
Madrid, Spain
TitleJewel
BriefThe campaign's two pieces, "The Clock" and "The Jewel", play with the tropes of luxury advertising to place Ikea products in unexpected settings. The over-the-top artiness of each spot gives way to a funny reveal at the end, when an incongruous newcomer points out the item of Ikea furniture integrated perfectly into all the glamour.
Agency
Campaign Luxury living rooms
Advertiser IKEA
Brand Living rooms
PostedNovember 2018
Business Sector Home Appliances, Furniture & Gardening
Story Ikea living rooms
Media Type Television
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Copywriter
Copywriter
Art Director
Art Director
Production Company
Director
Agency Producer
Account Management Team
Account Management Team
Account Management Team
Post Production

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