Title | #PARATOUGH |
Agency | BBDO Canada |
Campaign | The games are tough, the athletes are tougher |
Advertiser | Toronto 2015 Parapan Am Team |
Brand | Toronto 2015 Parapan Am Team |
Date of First Broadcast/Publication | 2015 / 7 |
Business Sector | Racial/Ethnic/Minority/Disability Awareness |
Story | The Canadian Paralympic Committee launches its public service announcement (PSA) campaign for the Toronto 2015 Parapan Am Team.The multiplatform campaign entitled: "The Games are Tough; the Athletes are Tougher" is produced by partner agency BBDO Toronto and showcases the excitement of Paralympic sports and the toughness of Canadian para-athletes through their unique and varied stories. |
Media Type | Web Film |
Length | |
Creative Director | Denise Rossetto |
Creative Director | Peter Ignazi |
Account Manager | Tim Welsh |
Creative Director | Todd Mackie |
Director of Photography (DOP) | Stuart Campbell |
Executive Producer | Stephanie Pennington |
Producer | Terry Kavanagh |
Creative Director | Carlos Moreno |
Account Manager | Rebecca Flaman |
Executive Producer | Jeff Cohen |
Director | Shelley Lewis |
Art Director | Jeff Cheung |
Executive Producer | Stephanie Hickman |
Producer | Robbie McNamara |
Account Manager | Jaya Rizzi |
Copywriter | Rana Chatterjee |
Account Manager | Lauran Gibson |
Production Company | Suneeva |