Toyota - "Cleanest Test Drive Ever"

Saatchi & Saatchi Düsseldorf

Saatchi & Saatchi Düsseldorf Düsseldorf, Germany

15885

Title	Cleanest Test Drive Ever
Agency	Saatchi & Saatchi Düsseldorf
Campaign	Cleanest Test Drive Ever - Toyota
Advertiser	Toyota Motor Corporation
Brand	Toyota
Posted	July 2010
Product	Auris Hybrid
Business Sector	Cars
Philosophy	Our goal was to get people involved during the pre-launch phase of the new Toyota Auris Hybrid by offering them hands-on experience of the car on the net. So we introduced a world premiere technique enabling people to test-drive the car before it is actually available: On auris-hybrid.net you can experience the cleanest test drive ever with the cleanest car in its class. To generate traffic on our website we spread it via mobile, video platforms, billboards, print ads, e-mail newsletters and online communities.
Media Type	Digital
More Information	www.auris-hybrid.de
Account Director	Andre Schmidt
Account Director	Ingo Kahnt
Account Director	Wolfgang Beckamp
Account Manager	Mathias Kossmann
Account Manager	Sandra Lipinski
Account Manager	Julia Vanvlodorp
Account Manager	Julia Stark
Executive Creative Director	Stephan Zilges
Creative Director	Michael Lorscheider
Creative Director	Martin van den Hoogen
Creative Director	Marco Obermann
Copywriter	Juliane Blersch
Art Director	Björn Brzeske
Art Director	Frank Olma
Art Director	Concetta Milione
Copywriter	Martin Cornet
Production Company	North Kingdom
Producer	Marcus Ivarsson
Producer	Henrik Karlsson
Producer	Mikael Emtinger
Programmer	David Ochmann
Programmer	Anthony Collins
Programmer	Roman Hippler
Programmer	Sebastian Staats
Programmer	Christoph van Daele