Rupert Taylor
Copywriter at Leo Burnett Sydney
McMahons Point, Australia
TitleClear Character
Campaign Clear Character
Advertiser Bundaberg Rum
Brand Bundaberg Five
Product Rum
Business Sector Spirits, Fortified Wines
Philosophy Tom Kuntz directs this new spot by Leo Burnett Sydney for white rum brand Bundaberg Five. With the strapline 'clear character', it depicts a young guy taken from a boring bar into a magical world by a soul-singing barman in a white tux. Leo Burnett creatives wrote the lyrics, and the backing track was created by SongZu, Sydney. The ad will be preceded by a teaser campaign on Facebook.
Media Type Television & Cinema
Executive Creative Director
Client Supervisor
Production Company
Strategic Planner
Account Manager
Account Director
Agency Producer
Creative Director
Art Director
Art Director
Art Director
Post Production The Mill NY


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