| Title | Cigarette |
| Agency | Y&R Israel |
| Campaign | Last Words |
| Advertiser | Israel Ministry of Public Security |
| Brand | Israel Ministry of Public Security |
| Posted | February 2013 |
| Business Sector | Government & Other Authorities |
| Tagline | Excuse me, can you please keep it down ? |
| Media Type | |
| Chief Creative Officer | Benni Bronski |
| Creative Director | Dror Nachumi |
| Art Director | Shay Israel |
| Copywriter | Oz Frenkel |
| Retoucher | Boaz Rosemberg |
| Photographer | Menachem Reiss |
| Assistant Photographer | Yulia Markman |
| Assistant Photographer | Doron Oved |
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