manuella perche

manuella perche

Business Director at Marcel
North Sydney, Australia


Business Director
Sydney, Australia
January 2016 - Present (2 years)
Integrated Business Director/Brand strategist
Sibling Agency - STW Group
June 2015 - September 2015 (3 months)
A purpose-built agency established by STW Group dedicated to Westfield. Sibling has been purpose built to handle all of Westfield's integrated strategy, digital, communications, public relations and media business under one roof.
During my time at Sibling, I operated as the 2iC to the Managing Director, I developed the integrated Christmas strategy and led the operations. I also participated in elaborating the new decision-making process document to increase efficiency between Westfield and the Agency.
I managed a team of 12 (media, social, pr, ATL) in charge of delivering local and national work.
Group Account Director Brand strategist. Freelance.
M&C Saatchi, Sydney
March 2015 - May 2015 (2 months)
Brand Strategist-Group Account Director
North Sydney, Australia
June 2011 - October 2014 (3 years 4 months)
Durex - Fundawear.
- Silver Lion PR (Cannes Festival - June 2013)
- Shorlist Mobile Lions (Cannes Festival - June 2013)
- Shortlist Cyber Lions (Cannes Festival - June 2013)
- Silver Sabre + four excellence awards for PR (The sabre awards, Shanghai - August 2013)
- Gold: Innovation (Ad Stars Festival, Busan South Korea - August 2013)
- Silver: PR (Ad Stars Festival, Busan South Korea - August 2013)
- Cristal: Future is Now Category of the best use of creative technology (Cristal Festival Awards, Courchevel - January 2014)

Nurofen for children - Evangelist
- Effie Finalist Healthcare category 2013 (sept 2013)


Jacob's Creek
Brand Strategist-Group Account Director
Paris, France
September 2008 - May 2011 (2 years 8 months)
Wonderbra : Silver Lion - Print / Cannes 2009,
WWF Earth Hour Paris 2009,
AXA Bank and insurance : Gold Topcom 2010, Gold Topcom 2009, Effie finalist
DIM underwear : Effie Prize 2010, Gold topcom 2010
PMU - Cannes Lions, Grand prix strategies 2011


Master's Degree Field Of Study Marketing

Ecole Supérieure de Publicité (ESP), Paris
1993 - 1995 (2 years)

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