A purpose-built agency established by STW Group dedicated to Westfield. Sibling has been purpose built to handle all of Westfield's integrated strategy, digital, communications, public relations and media business under one roof.
During my time at Sibling, I operated as the 2iC to the Managing Director, I developed the integrated Christmas strategy and led the operations. I also participated in elaborating the new decision-making process document to increase efficiency between Westfield and the Agency.
I managed a team of 12 (media, social, pr, ATL) in charge of delivering local and national work.