| Title | Pictograms |
| Title (original language) | Pictogrammes |
| Agency | TBWA\PARIS |
| Campaign | Pictograms |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Posted | May 2014 |
| Product | McDonalds/fast food/burgers/french fries/chicken nuggets |
| Business Sector | Restaurants & Fast Food |
| Story | The film reveals an entire night in a metropolitan city taken over by groups of young people who paint the city streets with the colors of the new campaign |
| Media Type | Television & Cinema |
| Length | |
| Soundtrack | Fly My Boat |
| Advertising Manager | Xavier Royaux |
| Advertising Manager | Célia Refalo |
| Account Manager | David Leclabart |
| Account Manager | Matthéo Pressmar |
| Account Manager | Christophe Moiroud |
| Account Manager | Camille Favriau |
| Creative Director | Jean-François Goize |
| Head of TV | Maxime Boiron |
| TV Producer | Elisabeth Boitte |
| Production | Wanda Paris |
| Director | Wilfrid Brimo |
| Sound | Lazy Jay |
| Advertising Manager | Camille Lopéo |
More Work
SEE ALLOriginals 2
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Originals
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Le Parcours
- BRAND:
- Inter-LGBT
- AGENCY:
- TBWA\PARIS
Pictograms / Originals Campaign
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
The Course
- BRAND:
- Inter-LGBT
- AGENCY:
- TBWA\PARIS
PuceauX (English)
- BRAND:
- INPES
- AGENCY:
- McCann Paris
Fries OOH
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Big Mac OOH
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
PuceauX (Français)
- BRAND:
- INPES
- AGENCY:
- McCann Paris