Title | The Bifocal Optical Illusion |
Agency |
BBR Saatchi & Saatchi
|
Campaign |
The Bifocal Optical Illusion
|
Advertiser |
Super-Pharm
|
Brand |
Super-Pharm Optic
|
Posted | July 2015 |
Business Sector | Health & Pharmaceutical Products
|
Tagline | Super-Pharm, Optic, Bifocals, Glasses, BBR, Israel |
Story | We used a special graphic technique which created an optical illusion, combining two messages in one billboard. Each message was revealed from a different distance, simulating the exact effect of bifocal glasses. |
Problem | Super-Pharm is Israel's leading drugstore chain,which also offers optical serivces. When the new collection of bifocal glasses was launched, we decided to demonstrate the advantages of bifocals. |
Result | We used a special graphic technique which created an optical illusion, combining two messages in one billboard. Each message was revealed from a different distance, simulating the exact effect of bifocal glasses. |
Media Type |
Billboard
|
Chief Creative Officer |
Nadav Pressman
|
Creative Director |
Idan Levy
|
Creative Team |
Niv Herzberg
|
Creative Team |
Ronen Kornberg
|
Account Executive |
Shani Shaul Vengosh
|