| Title | The Bifocal Optical Illusion |
| Agency |
BBR Saatchi & Saatchi
|
| Campaign |
The Bifocal Optical Illusion
|
| Advertiser |
Super-Pharm
|
| Brand |
Super-Pharm Optic
|
| Posted | July 2015 |
| Business Sector | Health & Pharmaceutical Products
|
| Tagline | Super-Pharm, Optic, Bifocals, Glasses, BBR, Israel |
| Story | We used a special graphic technique which created an optical illusion, combining two messages in one billboard. Each message was revealed from a different distance, simulating the exact effect of bifocal glasses. |
| Problem | Super-Pharm is Israel's leading drugstore chain,which also offers optical serivces. When the new collection of bifocal glasses was launched, we decided to demonstrate the advantages of bifocals. |
| Result | We used a special graphic technique which created an optical illusion, combining two messages in one billboard. Each message was revealed from a different distance, simulating the exact effect of bifocal glasses. |
| Media Type |
Billboard
|
| Chief Creative Officer |
Nadav Pressman
|
| Creative Director |
Idan Levy
|
| Creative Team |
Niv Herzberg
|
| Creative Team |
Ronen Kornberg
|
| Account Executive |
Shani Shaul Vengosh
|
