|Title (original language)||Bébé (anglais)|
|Campaign||Posters - HP|
|Date of First Broadcast/Publication|
|Product (original language)||Imprimante|
|Tagline (original language)||Une qualité d'impression unique|
|Story||Familiar places set the scene for the print campaign. What they have in common is that they're traditionally decorated with photos or posters. Thanks to the outstanding quality of HP printing, thoste posters are strikingly lifelike.|
|Philosophy||The aim is to give consumers the desire to print by opening up new horizons, inspiring crativity and generating real emotion.|
|Problem||Printing market is highly competitive. But an edge on product innovation and technical performance no longer seems enough to convince home or business users to choose a given brand.|
|Advertising Manager||Jean-Pierre LeCalvez|
|Advertising Manager||François Martin|
|Advertising Manager||Gavin Skillicorn|
|Creative Director||Eric Pierre|
|Executive Creative Director||Jean-Francois Sacco|
|Executive Creative Director||Gilles Fichteberg|
|Art Buyer||Sylvie Etchemaité|
|Strategic Planner||Brice Garçon|
|Account Manager||Frank Bauer|
|Account Manager||Nicolas Fabre|
|Account Manager||Audrey Bedoucha|
|Photographer||Jean Yves Lemoigne|
|Post Production||Adrien Bénard|
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