Frank Bauer
Account Manager at CLM BBDO
Boulogne Billancourt, France
Title (original language)Bébé (anglais)
Campaign Posters - HP
Advertiser Hewlett-Packard
Brand HP
Date of First Broadcast/Publication
Product Printer
Product (original language) Imprimante
Tagline (original language) Une qualité d'impression unique
Story Familiar places set the scene for the print campaign. What they have in common is that they're traditionally decorated with photos or posters. Thanks to the outstanding quality of HP printing, thoste posters are strikingly lifelike.
Philosophy The aim is to give consumers the desire to print by opening up new horizons, inspiring crativity and generating real emotion.
Problem Printing market is highly competitive. But an edge on product innovation and technical performance no longer seems enough to convince home or business users to choose a given brand.
Media Type Print
Advertising Manager
Advertising Manager
Advertising Manager
Creative Director
Executive Creative Director
Executive Creative Director
Art Buyer
Strategic Planner
Account Manager
Account Manager
Account Manager
Production Company
Post Production

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