| Title | Break The Silence - Hopscotch |
| Agency | H&C Leo Burnett Beirut |
| Campaign | Break The Silence - Repetition |
| Advertiser | Himaya |
| Brand | Himaya |
| Posted | April 2012 |
| Business Sector | Anti-Domestic Violence, Sexual Abuse |
| Story | Today, 1 out of 7 children in Lebanon is a victim of sexual abuse, yet no one dares to talk about it. Abuse often happens within a family and is never reported, as it threatens the family’s reputation and pride. A little girl plays hopscotch innocently in the park. The camera is intimate, shooting her from close range. The further the camera moves, the more we see of the hopscotch to finally discover it’s drawn in the shape of a phallus. |
| Story (original language) | 1 out of 7 children in Lebanon is a victim of sexual abuse and no one dares to talk about it. In order to break the taboo in homes and schools, where abuse is still happening, we addressed our message to the silent witnesses who know, but don’t dare to speak. We showed a predator repeatedly entering a little girl’s room, while people were watching the abuse in a setup of a play in a theatre. The parents were the silent spectators turning off the light, to ignore what was happening. |
| Media Type | Television & Cinema |
| Production Company | Intaj Film Production |
| Chief Creative Officer | Bechara Mouzannar |
| Regional Executive Creative Director | Malek Ghorayeb |
| Creative Director | Areej Mahmoud |
| Copywriter | Salem Habbous |
| Copywriter | Tania Saleh |
| Art Director | Charbel Sawane |
| Art Director | Krystel Hoche |
| Art Director | Marya Ghazzaoui |
| Deputy Managing Director | Nada Abi Saleh |
| Communication Executive | Michel Haddad |
| Media Manager | Line Abou Nasr |
| Producer | Danielle Moussali |
| Cinematographer | Renaud Philipps |
| Editing Company | VTR Beirut |
| Cameraman | Nicholas Khoury |
| Music: Artist/Title | Jade Souaid |
| Music: Artist/Title | Fady Tabbal |
| Sound Design/Arrangement | Fady Tabbal |
| Sound Design/Arrangement | Jade Souaid |
More Work
SEE ALLBreak The Silence - Camouflage
- BRAND:
- Himaya
- AGENCY:
- H&C Leo Burnett Beirut
Break The Silence - Repetition
- BRAND:
- Himaya
- AGENCY:
- H&C Leo Burnett Beirut
Break the Silence
- BRAND:
- Himaya
- AGENCY:
- H&C Leo Burnett Beirut