Finnair & Finavia - "East and West Side Story"

TBWA\ Helsinki

TBWA\ Helsinki Helsinki, Finland

15685

Title	East and West Side Story
Agency	TBWA\ Helsinki
Campaign	East and West Side Story
Advertiser	Finnair & Finavia
Brand	Finnair & Finavia
Date of First Broadcast/Publication	2018 / 9
Business Sector	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Story	East and West Side Story follows a famous writer in need of personal privacy, while the whole world wants to have her in the limelight. The story plays on three continents, spacing from the US to Korea and ending in Finland. As the film’s title East and West Side Story suggests, the film hastwo directors: Young-Wok Paik aka “Wookie” comes from Korea and Johan Storm from Sweden. The two directors both give their point of view on the same story, produced by B-Reel Films (Bergman: a Year in Life). The leading roles are played by Anne Bergstedt (Boardwalk Empire, Black Swan) and Jae Hoon (One Day Maybe). East and West Side Story is an excellent example of modern companies using branded entertainment to tell more emotional stories and reach an even wider audience around the world.
Media Type	Branded Content
Length	824 seconds
Agency	Mirum Agency
Client Associate	Helsinki Airport
Director	Young-Wook Paik aka “Wookie”
Director	Johan Storm
Actor / Celebrity	Anne Bergstedt
Actor / Celebrity	Jae Hoon
Executive Creative Director	Mikko Pietilä
Chief Experience Officer	Lili Ermezei
Copywriter	Timo Silvennoinen
Senior Content Strategist	Simone Bocedi
Senior Art Director	Bruno Ribeiro
Project Manager	Annika Wiksten
Account Director	Vanessa Bade