Laurent moved from Shanghai to New York in 2016, to become the Creative director of FF New York. The same year he was ranked in Adweek Creative 100, a list celebrating the best creatives from the worlds of advertising, media, technology, branding, pop culture and more. His career is tightly linked to FF Creative Community, he joined FRED & FARID in 2007, at the very debut of the agency in Paris, and since then he's been part of each major office's launch, Shanghai in 2012 (Ad Age's International agency of the year 2015), and New York in 2016.
Working in countries as different as France, China, and the USA has made him a creative with an international vision, able to understand and adapt to local markets, digital habits and cultural insights. And more importantly, to focus his creativity on Universal insights, all that we have in common, no matter where we live nor where we're from. Communication helping brands to resonate across boundaries.
On his way, Laurent became a highly awarded creative in international festivals, and he definitely doesn’t want to stop there.