|Title (original language)||Mais... (anglais)|
|Agency||Fred & Farid|
|Campaign||But... - United Biscuits|
|Date of First Broadcast/Publication|
|Business Sector||Biscuits, Bread, Crispbread|
|Tagline||They're English but they're good|
|Tagline (original language)||Riche en céréales & doré au four|
|Creative Director||Farid Mokart|
|Art Director||Laurent Leccia|
|Art Director||Thomas Raillard|
|Production Company||Spy Films|
|Production Company||Stink Films|
|Agency Producer||Alexandra Marik|
|Agency Producer||Robin Accard|
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