Laurent Leccia
Creative Director at Fred&Farid New York
New York, United States
Campaign 911 Rear Horsepower
Advertiser Dr. Ing. h.c. F. Porsche AG
Brand Porsche China
PostedJanuary 2014
Business Sector Full Size & DeLuxe Cars
Philosophy 911 REAR HORSEPOWER After 911 Away and 911 Anniversary, Fred & Farid Shanghai presents 911 Rear Horsepower.The 911 is the unique car with the engine placed in the back.Since fifty years 911 are built like this.This campaign is a metaphor of Porsche's unique rear engine design.
Media Type Outdoor/Out of Home
Creative Director
Art Director
Account Supervisor
Account Supervisor
Account Supervisor

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