|Title||Diesel Jogg Jeans Responsive Lookbook|
|Brief||To show how well Diesel’s Jogg Jeans move with your body, the brand hired a contortionist and tested the limits of responsive technology. When website visitors manipulate the browser window, the Diesel-clad contortionist expands and contacts within the display window, stretching into full splits as the window enlarges and compressing into a human ball as the window shrinks. All the while looking pretty comfortable in his Jogg Jeans.|
|Agency||Fred & Farid Shanghai|
|Campaign||Diesel Jogg Jeans Responsive Lookbook|
|Date of First Broadcast/Publication|
|Story||FRED & FARID HAS WORKED ON A CREATIVE IDEA THAT FULLY EXPRESSES THE PRODUCT FEATURE OF JOGG JEAN MEANWHILE IS ABLE TO INTERACT WITH CONSUMERS IN A PLAYFUL WAY. DIESEL JOGGJEANS PERFECTLY RESPOND TO ANY MOVEMENT OF YOUR BODY. HOW CAN WE DIGITALLY DEMONSTRATE IT? SIMPLY BY USING THE RESPONSIVE TECHNOLOGY. WE HAVE CREATED THE RESPONSIVE BODY ; A WEBSITE, ON WHICH YOU CAN CONTORT A MODEL, USING THE RESPONSIVE TECHNOLOGY. WHEN YOU CHANGE THE SIZE OF YOUR WINDOW YOU CAN ENJOY EVERY TIME A DIFFERENT CONTORTION THAT PERFECTLY FITS THE SIZE OF THE WINDOW|
|Creative / Art Direction||Laurent Leccia|
|Agency Producer||Juni Zhu|
|Account Director||Claudia Anegon|
|Account Director||Adam Nait|
|Account Director||Mylene Boutonnet-Tranier|
|Chief Creative Officer||Frédéric Raillard|
|Chief Creative Officer||Farid Mokart|
|Executive Creative Director||Feng Huang|
|Creative Director||Laurent Leccia|
|Art Director||Laurent Leccia|
|Agency Digital Producer||Pauline Salendre 薄琳|
|Agency Digital Producer||Erick Alonso|
|Brand Supervisor||Christophe Archaimbault|
|Brand Supervisor||Tracy Wang|
|Agency supervisor||Claudia Anegon|
|Agency supervisor||Adam Nait|
|Agency supervisor||Mylene Boutonnet-Tranier|
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