Laurent Leccia
Creative Director at Fred&Farid New York
New York, United States
TitlePlastic Ocean
Agency
Campaign The Plastic Ocean
Advertiser Sea Shepherd Conservation Society
Brand Sea Shepherd
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Story The campaign targets people aged 18 to 34, who generally have poor recycling habits. At the same time, a large majority of millennials regularly seek out visual content and say their favourite websites have amazing graphics. The idea was to show an ugly reality in an aesthetic way that would capture the attention of this younger audience.
Media Type Television
Length
Advertising Manager
Chief Creative Officer
Strategic Business Lead
Creative Director
Associate Creative Director
Executive Producer
Animation/3D
Director
Managing Director
Production Company Producer
CG Supervisor
3D Team
3D Team
3D Team
Music Composer
Music Composer
Special Effects / VFX
Music
Music Producer
Music Producer
Vocal
Music Composer

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