SAS Scandinavian Airlines - "SAS Travelers Think Big"

Åkestam Holst /NoA

Åkestam Holst /NoA Stockholm, Sweden

20364

Title	SAS Travelers Think Big
Agency	Åkestam Holst /NoA
Campaign	Travelers Think Big
Advertiser	Scandinavian Airlines System
Brand	SAS Scandinavian Airlines
Date of First Broadcast/Publication	2016 / 10
Business Sector	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Story	A father is teaching his daughter how to ride a bike. “Go!” he cries. “Go!” Then he adds: “Go anywhere! Go to China. Go see a panda. Go eat someplace amazing. Eat a fried flower on a bed of oysters and drink bee spit.” The list continues. “Go make friends with someone interesting and go to that interesting friend’s wedding…in Hong Kong…Go to L.A. and buy that dress only you like in that shop only you know about.” He becomes even more enthusiastic. “Don’t stop, don’t ever, ever stop. And then if you do, don’t!” Travellers think big.
Media Type	Television
Length	30 seconds
Creative Director	Magnus Jakobsson
Art Director	Joakim Khoury
Copywriter	Magnus Jakobsson
Account Manager	Anna Svensson
Agency Producer	Leila Widgren
Account Planner	Simon Stefansson
Graphic Designer	Jens Broman
Production Company	Giants & Toys
Director	Jens Jonsson
Production Company Producer	Calle Isberg
Cinematography	Fredrik Backar
Post Production	Swiss
Music	Adam Nordén