Erica Hoholick
President at TBWAMedia Arts Lab
Greater Los Angeles Area, United States
TitleHistory of Sound
Agency
Campaign Apple Music
Advertiser Apple Inc.
Brand Apple Music
PostedJune 2015
Business Sector Consumer Electronics & Audio-Visual
Story The launch of Apple Music in 2015 was the latest innovation in the history of sound. So the film chronicles 127 years of sound recording and consumption, from Edison’s phonograph in 1888 to early record players, 8-track tapes and on to CDs, alongside the evolution of radio. Finally, the story arrives at digital streaming. But the film also shows music in the context of cultural, sexual and youth revolutions. Great changes in society always happen to a soundtrack.
Media Type Web Film
Length
Production Company
Chairman
President
Chief Creative Officer
Executive Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Copywriter
Art Director
Art Director Junior Producer
Executive Agency Producer
Head of Production
Producer
Director
Director of Photography (DOP)
Executive Producer
Editing Company
Editor
Colorist
Graphic Artist
Mix Company The Formosa Group
Special Effects / VFX The Mill
Assistant Producer

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