|Title (original language)||Geldvermehrung|
|Agency||Grabarz & Partner|
|Business Sector||Banking & Financial Services, Investments, Stock Brokers|
|Tagline||Make your money multiply|
|Story||The goal was to create a world completely made out of banknotes and explicit characters that stood for themselves. So we spent many days and nights doing a lot of research finding the right objects such as furniture, buildings, bridges, certain landscapes, clothes, etc.|
|Philosophy||All characters (Lincoln, Mao and the unknown lady) were created as 3D characters in Softimage XSI. Therefore, our designing team engaged in a lot of origami studying. To get used to the technique, we spent a lot of time with uncountable folding sessions. We took dollar and pound notes and folded Origami figures until our hands bled. Then we were able to start with the digital modeling. Each character received an individual animation rig. With this digital skeleton we defined positions, rotations as well as the movements of the particulars.|
|Problem||This procedure was followed by style frames in 2D to evoke the right feeling, tone and look for the film while having a special origami look in the back of our minds. After we were done creating rough animatics, we could start to fine tune our characters, as well as the different scenarios of the spot. Our final task was to blend all the scenes, camera tracks and sounds together.|
|Result||When the agency came to us with the idea to show the increase of money on the international market in connection with some kind of sexual relation, we were very enthusiastic. No doubt, we had to do this!|
|Agency Producer||Anne Hoffmann|
|Executive Creative Director||Ralf Heuel|
|Audio Engineer||Florian Lakenmacher|
|Audio Engineer||Felix Mueller|
|Audio Engineer||Maximilian Olowinsky|
|Sound Design Company||Supreme Music|
|Advertiser's Supervisor||Christoph Wesche|
|Art Director||Petra Delitsch|
|Account Supervisor||Jasmin Schwarzinger|
|Account Supervisor||Thomas Eickhoff|
|Post Production||OPTIX Kreation|
|Art Director||Fedja Kehl|
|Copywriter||Paul Von Muehlendahl|
|Creative Director||Ralf Heuel|
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