José Maria Roca de Viñals Delgado

José Maria Roca de Viñals Delgado

Vice President & Chief Creative Officer at DDB Spain
Barcelona, Spain

My Latest Work



I thrive doing interesting stuff looking to connect brands with their audience, stuff which are useful and valuable for people. That’s why I work in Advertising and DDB in particular.

I believe in continuous learning and improving and the power of digital transformation. This is why I completed a Master’s Degree in Digital Business at ISDI in 2016. This course amplified my knowledge and expertise in digital and its endless creative possibilities.

Currently I am Vice President and CCO of DDB Spain, and serve in the DDB Americas Creative Board and the DDB Worldwide Creative Council. I was recognised as Best Creative Director in Spain for 2015 by El Ojo de Iberoamérica.

I have worked with a number of significant brands such as Audi, BBVA, ColaCao, Danone, Iberia, MediaMarkt, Movistar, SEAT, Telefónica, Volkswagen, both in a national and global context.
As a Copywriter and CD I have won hundreds of awards (Grand Prix, Gold, Silver and Bronze) in the main creative festivals: Cannes, OneShow, AD&D, Eurobest, New York Festival, Clio Awards, Effie Awards, El Ojo de Iberoamérica, FIAP, CdeC, ADC, etc.

During my tenure, DDB Spain has always won awards. Nonetheless, it was the most awarded Spanish Advertising Agency at the Cannes Lions in history (16 Lions: 7 Gold, 6 Silver and 3 Bronze) in 2015. Adding to this international recognition, DDB has been awarded the prestigious title of Digital Agency of the Year in Spain by IAB for the last two years. This is proof of the excellent work of our team.

I have also been selected as jury for Cannes, New York Festival, El Ojo de Iberoamérica, El Sol, CdeC and Laus. Moreover, I served as president of the jury at El Sol and El Ojo de Iberoamérica.

As a public speaker I have given speeches on communication and creativity in different national and international professional and academic fora.

Looking forward to continuing collaborating with creative and stimulating people to produce interesting, useful and valuable ideas.

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