Bill Chan
Chief Creative Officer at J. Walter Thompson Shanghai
Shanghai, China
TitleSkin (100 sec)
Agency
Campaign Skin
Advertiser People for the Ethical Treatment of Animals PETA
Brand PETA
PostedDecember 2012
Business Sector Institutional/Public Interest/Non-Profit Org.
Story This film has created a disturbing world where animals farm humans in order to wear their skin and display their other parts for the sake of fashion. In a world where humans don't see the vice in doing the same with other species, it asks the question, 'who's the animal? 
Media Type Web Film
Agency Producer
Art Director
Copywriter
Copywriter
Copywriter
Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Director
Worldwide Chief Creative Officer

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