Kellogg Company - "Big Breakfast"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, United States

6377

Title	Big Breakfast
Agency	Leo Burnett Chicago
Campaign	Share Your Breakfast
Advertiser	Kellogg's
Brand	Kellogg Company
Date of First Broadcast/Publication	2011 / 3
Business Sector	Breakfast Cereals
Philosophy	<!--StartFragment--> At Kellogg’s, we believe in the power of breakfast and its ability to bring out the best in each day. And yet, one in four children lives in food-insecure households, making breakfast hard to come by. Kellogg’s Share Your Breakfast campaign invites America to help kids in need through a simple act of sharing. When you share what you’re having for breakfast figuratively, Kellogg’s will share breakfast with hungry kids literally. Snap a quick photo of your breakfast, and MMS/text it to 21534 or upload it to us on shareyourbreakfast.com. For every photo posted, Kellogg’s will share breakfast with kids in school. Our goal? To help share one million breakfasts by the start of the 2011–2012 school year. <!--EndFragment-->
Media Type	Television
Sound Design Company	Sound Lounge
Director of Photography (DOP)	Federico Alfonzo
Special Effects / VFX	Mark Edinoff
Editor	Mark Edinoff
Director	Tim Brown
Production Company	Spank Corp Ltd
Executive Producer	Emma Bewley
Copywriter	Daniel Fisher
Copywriter	Rick Brim
Art Director	Daniel Fisher
Art Director	Rick Brim
Executive Creative Director	Jim Bolton
Executive Creative Director	Don Bowen