| Title | Utsushi Kagami / Mirror |
| Agency |
Masashi Qanta Saqoosha Hiroki
|
| Campaign |
Sour/Mirror
|
| Advertiser |
Zenith
|
| Brand |
Zenith
|
| Posted | February 2012 |
| Business Sector | Records, CDs, DVDs & Videos
|
| Philosophy | Our aim was to create an experience that engages with the band's young & tech savvy fans in a new way, and find a way to allow them to become a part of the video itself. Another challenge was to overcome the $0 budget. We used the crowd funding service ‘Kickstarter’ and successfully raised the $5,000 to use for the production. This was actually a nice way to start involving the core fans of the band and create an early buzz about the new video release. |
| Result | When the site was launched, it gained over 150,000 viewers in just the first 3 days. Average time spent on the site was more than 3 minutes, which is an amazing number for a microsite. This music video has gained SOUR a lot of free PR on renowned news sites and blogs. 2/3 of the visitors were accessing from outside of Japan, proving that this video has created buzz around the world, which is a big achievement for a Japanese indie band. |
| Media Type |
Digital
|
| Production Company |
AOI Pro. Inc.
|
| Creative Director |
Masashi Kawamura
|
| Director |
Masashi Kawamura
|
| Director |
Quanta Shimizu
|
| Programmer |
Quanta Shimizu
|
| Music |
Studio Zenith
|