Luis Tauffer

Luis Tauffer

Executive Creative Director at Y&R Moscow

Moscow, Russia

My Latest Work

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Summary

Luis Tauffer is a multi-disciplinary Creative Director with more than 21 years of experience working on major networks across different continents, at agencies like DDB Brazil, DDB&Co Istanbul, BBDO Moscow, Proximity BBDO Paris, Y&R Moscow and Y&R Warsaw. Some of his current and past clients include Danone, P&G, Mars, Coca-Cola, Philips, Pepsi, Audi, J&J, Bayer, Visa and Mondelez.

Luis helped DDB Brazil to become Cyber Agency of the Year at Cannes Lions 2005 and DDB&Co Istanbul to reach the 3rd place as Agency of the Year at Cannes Lions 2009 - a first for Turkey at Cannes.

At BBDO Russia, he led a creative program that brought the agency to the 1st Place at the Russian Creative Ranking and won more than 320 awards, including the 1st Cannes Lions ever for BBDO Russia in 23 years. He presented a workshop at Cannes Lions and a seminar at Golden Drum Festival in 2012. Luis was ranked Top 5 Creative Director in the world according to Lürzer´s Archive magazine in 2013.

Since 2014, Luis joined Y&R as Executive Creative Director, working at Moscow and Warsaw.
Under his leadership, Y&R Moscow won its first Gold Lion ever and became the most awarded Russian agency at Cannes Lions 2015, with 5 metals. During his period as ECD, Y&R was #1 at the Russian Creative Ranking. Luis made the Polish office the Agency of the Year at Innovation Awards Poland and won a Bronze at Cannes Lions 2016. He helped to win clients like Lotos (oil company), X-Trade Brokers and Amazon.

His awards include Cannes Lions, Lions Innovation, One Show, One Show Interactive,Clio, Eurobest, Epica (GP), Effie, London International Awards, New York Festivals, Golden Drum (GP craft), Young Guns, ADC Europe, and the most prestigious Brazilian Festivals like Premio Abril, ANJ, Profissionais do Ano and CCSP.

Luis is a wine lover and planted a vineyard at the mountains of Brazil next to his hometown, where he is trying to produce (with no success so far) his own garage wine.

People I worked with

Andres Vergara
Creative Director
Impact BBDO Dubai
Paulo Garcia
Photographer
BBDO Russia Group
Karpat Polat
Creative Chairman
K A R P A T
Pedro Levier
Copywriter
BBDO Russia Group
Ilya Andreyev
Creative Group Head
Proximity Russia

Positions

Executive Creative Director

Y&R Moscow
Moscow, Russia
October 2014 - Present (2 years 7 months)
Executive Creative Director of Y&R Group (Y&R, Wunderman, Labstore) in Moscow and Warsaw.

Member of Y&R EMEA Creative Board.

Under Luis’ creative leadership, Y&R Moscow won its first Gold Lion ever and became the most awarded Russian agency at Cannes Lions Festival in 2015, with 5 metals - 1 gold, 2 silvers and 2 bronzes.

It was also during his period as Executive Creative Director that Y&R became #1 agency in the Russian Creative Ranking (AKAR) and Agency of the Year on Kiev International Advertising Festival 2015.

Luis made the polish office Agency of the Year at Innovation Awards 2016 and won 4 metals at KTR, the 2 most important Festivals in Poland.
He also won a bronze at Cannes Lions 2016.

He helped to win new business like Onlime (telecom), Lotos (oil company), X-Trade Brokers (XTB) and Amazon.

Main clients: Danone, Land Rover, NAR Mobile, Philip Morris, Colgate-Palmolive, Change One Life, Zywiec Zdrój (Danone Waters), Microsoft, Lotos, Mila, XTB.

Creative Director

BBDO Russia Group
Moscow, Russia
October 2010 - September 2014 (3 years 11 months)
At BBDO Russia Group, Luis lead a creative program that resulted in more than 320 awards in local and international festivals, including the first Cannes Lions ever in 23 years.

The agency achieved the 1st place in AKAR - Russian creative ranking - in 2011 as well as Agency of the Year award at Moscow International Festival - the most prestigious Festival in Russia.

He also helped the agency to win pitches for clients like Baltika, PepsiCo, Beeline and Kia Motors.

Luis was invited by Lürzer's Archive magazine to present a workshop at Cannes Lions and a seminar at Golden Drum Festival in 2012.

He was among the Top 5 Creative Directors in the world according to Lürzer´s Archive magazine in 2013.

At ProximityBBDO Paris, Luis was responsible for the international business of the agency: Mondelez (Tassimo, Oreo), P&G (global multi-brand CRM platform),
Gillette (worldwide campaigns and digital platforms) and Wella.

He helped to win pitches for clients like Tassimo, Iglo (european leader in frozen food), Voyages-sncf (the number one French e-commerce website in volume), Sebastian (premium P&G's salon brand)

Senior Art Director / Creative Director

DDB&Co.
Istanbul, Turkey
January 2009 - September 2010 (1 year 8 months)
Luis was part of the team that made history at Cannes Lions 2009, when DDB&Co Istanbul was announced as the 3rd best Agency of the Year. It was the first time that a turkish agency went that far in the festival. He also helped to win Agency of the Year award at Golden Drum 2010.

Main clients: CNN, Finansbank, Audi, Multi Turk Mall, Dank! and KTM motorcycles.

Senior Art Director

Contemporanea EURO RSCG
2008 - 2009 (1 year)

Creative Director

Escala Comunicação
Sao Paulo, Brazil
2007 - 2008 (1 year)
Luis was invited by Gabriel Zelmaister, one of the founders of the iconic W/Brasil to join Escala, their biggest agency at the south of Brazil.

He worked as a Creative Director for Renner, the 2nd largest Brazilian department stores clothing company. During this period his work was recognized at the most prestigious regional and national awards like ARP and Profissionais do Ano.

Senior Art Director

Ogilvy & Mather
Rio de Janeiro, Brazil
2006 (1 year)

Senior Art Director

DM9DDB
São Paulo, Brazil
2003 - 2005 (2 years)
At DM9DDB Luis had a chance to work at one of the most creatives agencies in the world.
Developed national and international campaigns for Philips, Johnson & Johnson, Telefónica, Sebrae, Itaú Bank and Honda.
His work helped the agency to achieve the title of Cyber Agency of the Year at Cannes Lions 2005.

Senior Art Director

MP Publicidade
Vitoria, Brazil
2000 - 2003 (3 years)

Copywriter / Art Director

Multimídia / Dinamica / HRD / TKG2
1996 - 2000 (4 years)

Education

Master’s Degree

Hyper Island
2011 (1 year)

Master of Business Administration (M.B.A.): Marketing

Universidade Vila Velha - UVV
1999 - 2000 (1 year)

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