|Campaign||The Last Place You Want To Go|
|Date of First Broadcast/Publication|
|Business Sector||Online Retail, E-store|
|Problem||Raise brand awareness of Dixons.co.uk as an online retailer as opposed to its former high street presence.|
|Media Type||Outdoor/Out of Home|
|Creative Director||Simon Dicketts|
|Creative Director||Graham Fink|
|Account Planner||Neil Godber|
|Account Manager||Michael Wilton|
|Art Director||Graham Fink|
|Account Director||Estelle Lee|
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