| Title | Prom |
| Agency | Droga5 |
| Campaign | Prom |
| Advertiser | Amazon |
| Brand | Amazon Alexa |
| Date of First Broadcast/Publication | 2022 / 1 |
| Business Sector | Other Online Services |
| Philosophy | Preceded by three other spots, Ironing, Opera and Pompeii, Prom is the latest film in the global Alexa campaign from Droga5 London. The work shows how Alexa enabled devices can help anyone, regardless of age or ability, do almost anything with their voice. In Prom we go back in time to see a young man in a tuxedo enter a 1950s Prom. The classic track ‘I Only Have Eyes For You’ by The Flamingos plays in the background as he walks over to a girl. As the couple dance under the lights we see them transition to their older selves, and then into the present day. Now in their 70s, we see them dancing to that same song at home, just like they did at their Prom all those years ago. As the song comes to an end, we realise that the women’s memory of the event seems to fade with it. Her partner asks Alexa to play their favourite song again, and the music and associated memories bring a light back to her eyes as she remembers their first dance once again. |
| Media Type | Television |
| Length | |
| Editing Company | Trim Editing |
| Client Global Chief Creative Officer | Simon Morris |
| Client Executive Director of Global Creative | Jo Shoesmith |
| Client Group Creative Director | Colin Gaul |
| Chief Creative Officer | David Kolbusz |
| Executive Creative Director | Shelley Smoler |
| Creative Team | Ethan Bennett |
| Creative Team | Liam Crerar |
| Managing Director | Heather Cuss |
| Account Director | Max Levine |
| Senior Account Manager | Rob Henderson |
| Head of Strategy | Damien Le Castrec |
| Head of Production | Chris Watling |
| Head of Production | Peter Montgomery |
| Agency Producer | Josh Sanders |
| Assistant Agency Producer | Manon Rees. |
| Production Company | Park Pictures |
| Director | Lance Acord |
| Executive Producer | Stephen Brierley |
| Producer | Caroline Kousidonis |
| Director of Photography (DOP) | Lance Acord |
| Editor | Paul Hardcastle |
| Assistant Editor | Ben Elkaim |
| Editorial Producer | Noreen Khan |
| Post Production | Time Based Arts, London |
| Executive Post Producer | Sian Jenkins |
| Head of Post Production | Josh Robinson |
| Post-production Producer | Sean Ewins |
| CD / Shoot Supervisor | Robert Olsson |
| 2D Lead | Sheldon Gardner |
| 2D Artist | Adam Fenwick |
| 2D Artist | Jamie Crofts |
| 2D Artist | Matt Shires |
| 2D Artist | ollie ramsey |
| 2D Artist | Ralph Briscoe |
| 2D Artist | Sarah Breakwell |
| 3D Lead Artist | Guillaume Heussler |
| Colorist | Daniel De Vue |
| Color Assist | Ale Amato |
| Color Assist | Corey Martinez |
| Sound Production | String & Tins |
| Sound Designer | Lawrence Kendrick |
| Audio Post Production | Eimear Gorey |
| Music Composer | Robert Miller |
| Music | Random Order |
More Work
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- BRAND:
- BT
- AGENCY:
- adam&eveDDB
We’ve Got Your Back 1
- BRAND:
- BT
- AGENCY:
- adam&eveDDB
We’ve Got Your Back
- BRAND:
- BT
- AGENCY:
- adam&eveDDB