Title | Manifesto |
Agency | J. Walter Thompson New York |
Campaign | Bing Launch - Microsoft |
Advertiser | Microsoft |
Brand | Microsoft |
Date of First Broadcast/Publication | 2009 / 6 |
Product | Bing |
Business Sector | Search Engines |
Tagline | bing & decide |
Story | The campaign positions Bing as a Decision Engine that helps people make important decisions faster (focused in four key verticals- shopping, travel, local and health). |
Media Type | Television |
Length | |
Soundtrack | "Here Now" and "Chaos Theory Eleven" |
Chief Creative Officer | Ty Montague |
Chief Creative Officer | Harvey Marco |
Executive Creative Director | Walt Connelly |
Creative Director | Jeremy Postaer |
Director of Integrated Production | Claire Grupp |
Executive Agency Producer | Sam Walsh |
Music Producer | Lilah Wilson |
Strategic Planner | Robin Bardolia |
Strategic Planner | Rachel Rodgers |
JWT Director of Broadcast Production & Content | Joe Calabrese |
Business Director | Beth Waxman-Arteta |
Business Director | Diane Epstein |
Art Director | Jeremy Postaer |
Copywriter | Jeremy Postaer |
Copywriter | Larry Silberfein |
Producer | Skip D'Amico |
Director | Marcus Nispel |
Post Production | Union Editorial |
Production Company | MJ2 |
Editing Company | Union Editorial |
Editor | Jay Friedkin |
Music | Pete Karam |
Sound Design Company | JWTwo |
Final Mix | JWTwo |
Music | Alan Friedman |
Music | More IZ More |
Music | JWTwo |