Samsung Galaxy S7 - "The Chant"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, United States

33484

Title	The Chant
Agency	Leo Burnett Chicago
Campaign	#dowhatyoucan
Advertiser	Samsung
Brand	Samsung Galaxy S7
Date of First Broadcast/Publication	2016 / 7
Business Sector	Consumer Electronics & Audio-Visual
Story	South Sudanese athlete Margaret Rumat Rumat Hassan is preparing run the 400 metres at the Rio Olympics – the first time the country has been represented since its independence from Sudan in 2011. As Hassan gears up for the event she pops in a pair of Samsung Gear wireless earbuds. She hears her entire country chanting for her – and we see the celebrations on the streets, in bars and in classrooms. As the chant builds in intensity, Hussan relives her journey and finds the confidence to defy barriers.
Media Type	Television
Length	103 seconds
Production Company Producer	Epoch Films
Chief Creative Officer	Britt Nolan
Creative Director	Brian Siedband
Creative Director	Gordy Sang
Art Director	Gregory Liccardi
Copywriter	Alok Mahadevia
Agency Producer	Matt Blitz
Agency Producer	Brian Behling
Account Director	Ashley Beam
Account Executive	Emily Smith
Strategy Director	Christopher Bridgland
Director	Martin de Thurah
Director of Photography (DOP)	Mátyás Erdély
Executive Producer	Melissa Culligan
Line Producer	Anura Idupuganti
Editor	Stewart Reeves