Xylem - "The End of Football"

Brave

Brave London, United Kingdom

4258

Title	The End of Football
Agency	Brave
Campaign	The End of Football
Advertiser	Xylem
Brand	Xylem
Date of First Broadcast/Publication	2020 / 7
Business Sector	Energy & Water Authorities, Utilities
Philosophy	The film, featuring multiple Manchester City footballers, aims to capture the imagination of football fans by depicting a world without water. Filmed in the club’s famous Etihad Stadium, the video shows the detrimental impact that water complacency can have on society, including football, as it tracks one girl’s journey as a Manchester City fan.
Problem	‘The End of Football’ is the latest brand activation through Xylem’s partnership with Manchester City to educate football fans about the serious and growing water challenges facing our planet.
Media Type	Web Film
Length	181 seconds
Sound Design Company	Factory Studios
Production Company	Great Guns
Post Production	Coffee & TV
Business Director	Declan Garvin
Account Director	Nicky Da Silva
Associate Creative Director	Dipesh Mistry
Art Director	Dipesh Mistry
Associate Creative Director	Drew Haselhurst
Copywriter	Drew Haselhurst
Creative Director	Paul Pearson
Agency Producer	Carl Gonsalves
Director	Roar Uthaug
Executive Producer	Laura Gregory
Producer	Richard Skepper
Director of Photography (DOP)	Sy Turnbull
Editor	Julia Knight
Post Production	Johnny Fairburn
Colorist	Simona Cristea
Lead VFX	Pete Rypstra
MOTION DESIGN	Jess Gorrick