|Title||The End of Football|
|Campaign||The End of Football|
|Date of First Broadcast/Publication|
|Business Sector||Energy & Water Authorities, Utilities|
|Philosophy||The film, featuring multiple Manchester City footballers, aims to capture the imagination of football fans by depicting a world without water. Filmed in the club’s famous Etihad Stadium, the video shows the detrimental impact that water complacency can have on society, including football, as it tracks one girl’s journey as a Manchester City fan.|
|Problem||‘The End of Football’ is the latest brand activation through Xylem’s partnership with Manchester City to educate football fans about the serious and growing water challenges facing our planet.|
|Media Type||Web Film|
|Sound Design Company||Factory Studios|
|Production Company||Great Guns|
|Post Production||Coffee & TV|
|Business Director||Declan Garvin|
|Account Director||Nicky Da Silva|
|Associate Creative Director||Dipesh Mistry|
|Art Director||Dipesh Mistry|
|Associate Creative Director||Drew Haselhurst|
|Creative Director||Paul Pearson|
|Agency Producer||Carl Gonsalves|
|Executive Producer||Laura Gregory|
|Director of Photography (DOP)||Sy Turnbull|
|Post Production||Johnny Fairburn|
|Lead VFX||Pete Rypstra|
|MOTION DESIGN||Jess Gorrick|
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