| Title | Dragon Challenge |
| Agency | Spark44 |
| Campaign | Dragon Challenge |
| Advertiser | Jaguar Land Rover |
| Brand | Range Rover Sport |
| Date of First Broadcast/Publication | 2018 / 2 |
| Business Sector | Cars |
| Story | The Dragon Challenge was a perilous stunt staged in China to launch the New Range Rover Sport Plug-In Hybrid. To demonstrate the the performance and capability of the new vehicle, its driver not only ascended the treacherous 99 turns of the Tianmen Shan "Big Gate", but also the 999 steps up to "Heaven's Gate". The documentary-style film shows us incredulous commentators and the miraculous outcome. |
| Media Type | Branded Content |
| Length | |
| Post Production | Big Buoy |
| Editing Company | Big Buoy |
| Creative Director | John Sutcliffe |
| Creative Director | Martin Cox |
| Chief Creative Officer | Brian Fraser |
| Sound Designer | James Saunders Saunders |
| Mixer | James Saunders Saunders |
| Grade | Smoke & Mirrors |
| Editor | Colin Sumsion |
| Production Company | Carnage |
| Director | Sam Brown |
| Director | Tom Barbor-Might |
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