|Title||Like Me Back|
|Campaign||Big Sisters Recruitment Campaign|
|Advertiser||Big Brothers Big Sisters|
|Brand||Big Sisters of BC Lower Mainland|
|Date of First Broadcast/Publication|
|Business Sector||Institutional/Public Interest/Non-Profit Org.|
|Story|| This campaign was designed to encourage women to volunteer for Big Sisters, an organization that pairs young girls with women who can offer them advice and guidance. There’s a misperception by many women that being a Big Sister requires a large time commitment, and this is often cited as the reason women choose not to volunteer.|
To demonstrate how little time it takes to make a difference in a girl’s life DDB Canada created the shortest messages possible in any given media: seven second TV ads, five second radio ads, Tweets and small space print ads. The ads are just long enough to feature a Big Sister giving a young girl advice, reinforcing the fact that being a big sister may take less time than you think.
|Actor / Celebrity||Dale Boyer|
|Production Company||Family Style|
|Creative Director||Cosmo Campbell|
|Associate Creative Director||Daryl Gardiner|
|Art Director||Daryl Gardiner|
|Art Director||Lisa Chen-wing|
|Agency Producer||Sue Bell|
|Account Executive||Lisa Chen-wing|
|Director||Jon & Torey|
|Director of Photography (DOP)||Mick Reynolds|
|Line Producer||Liz Dussault|
|Line Producer||Dennie Beier|
|Post Production||JMB Post Productions|
|Sound Design Company||Griffiths Gibson & Ramsay|
|Sound Producer||Peter Clarke|
|Audio Engineer||James Spooner|
|Creative Director||Dean Lee|
John is currently Global Executive Creative Director at McCann Wo...
Jason has been helping lead the charge at 72andSunny since the ve...
Gilles Fichteberg a commencé sa carrière en tant que directeur ar...
I’m an international creative who spent the last decade building...
Adrian started at Saatchi and Saatchi before moving to BBH where...
We are a creative communications agency with the spirit and passi...
Lawrence Ribeiro is an award-winning Director and Cinematographer...