Randy Egan
Special Effects / VFX at TAXI WEST
Vancouver, Canada
TitleLike Me Back
Campaign Big Sisters Recruitment Campaign
Advertiser Big Brothers Big Sisters
Brand Big Sisters of BC Lower Mainland
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Story This campaign was designed to encourage women to volunteer for Big Sisters, an organization that pairs young girls with women who can offer them advice and guidance. There’s a misperception by many women that being a Big Sister requires a large time commitment, and this is often cited as the reason women choose not to volunteer.
To demonstrate how little time it takes to make a difference in a girl’s life DDB Canada created the shortest messages possible in any given media: seven second TV ads, five second radio ads, Tweets and small space print ads. The ads are just long enough to feature a Big Sister giving a young girl advice, reinforcing the fact that being a big sister may take less time than you think. 
Media Type Television
Actor / Celebrity
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Account Executive
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