| Title | Walk On Water |
| Agency | CCCP |
| Campaign | Liquid Mountaineering |
| Advertiser | Hi-Tec |
| Brand | Hi-Tec |
| Posted | July 2011 |
| Business Sector | Sneakers / Athletic Footwear |
| Philosophy | Commissioned by Hit-Tec Sports, an outdoor brand, we launched a viral campaign around a new extreme sport called 'Liquid Mountaineering'. The viral documentary shows how athlete Ulf Gartner and fellow sportsmen manage to run on water with their Hi-Tec shoes. Running up to the documentary, 7 shorter inquisitive films were well-plugged on YouTube. The documentary created a global buzz, racked up 9 million views online and received massive media coverage on TV stations and in newspapers across the globe. There were dozens of people posting 'me-too' films on YouTube, try to walk on water. Of course, any attempt without Hi-Tecs failed miserably. |
| Media Type | Digital |
| Creative Director | Hugo van Woerden |
| Creative Director | Gregg Harper |
| Creative Director | Philip Brink |
| Executive Agency Producer | Saskia Geesink |
More Work
SEE ALLThe Island of all Together
- BRAND:
- Message In A Photo
- AGENCY:
- this that + the other
Philippines 3 - Help!
- BRAND:
- Heineken
- AGENCY:
- Wieden + Kennedy Amsterdam
Philippines 2 - Handcuffed
- BRAND:
- Heineken
- AGENCY:
- Wieden + Kennedy Amsterdam
Philippines 1 - Hell In Paradise
- BRAND:
- Heineken
- AGENCY:
- Wieden + Kennedy Amsterdam
Dropped 1
- BRAND:
- Heineken
- AGENCY:
- Wieden + Kennedy Amsterdam
The Voyage
- BRAND:
- Heineken
- AGENCY:
- Wieden + Kennedy Amsterdam
Serenade
- BRAND:
- Heineken
- AGENCY:
- Wieden + Kennedy Amsterdam
The Entrance Interactive Film
- BRAND:
- Heineken
- AGENCY:
- Wieden + Kennedy Amsterdam
The Entrance
- BRAND:
- Heineken
- AGENCY:
- Wieden + Kennedy Amsterdam