| Title | Bedroom |
| Agency | Publicis Communication |
| Campaign | Free interior architect - Villa ArenA |
| Advertiser | Villa ArenA Furniture mall |
| Brand | Villa ArenA Furniture mall |
| Posted | October 2007 |
| Business Sector | Home Appliances, Furniture & Gardening |
| Tagline | Villa ArenA will refine your home. Not your habits |
| Story | New at the Villa ArenA furniture mall: free advice from a certified interior architect that helps refining and (re)designing your home. The only thing he or she cant do, is refine your bad habits. |
| Philosophy | Campaign strategy: Our free interior architect refines your home. Not your habits. |
| Problem | Creating store traffic in the Villa Arena Furniture Mall. Instrument is free advice from certified interior architects. However, many people feel that if they have their home professionally redecorated, they won't be able to live in it the way they could with their old familiar stuff because things might be so aesthetic that their home would turn into a museum. |
| Result | Submitted are three ads that each consist of two spreads, one before and one after situation. The 'before' situation shows old wornout interiors including the bad habits from the person that lives in it. The 'after' situation shows new professionally decorated interiors with, the same old habits. In the magazines they are placed after oneanother. Old and new situations on following pages each time. |
| Media Type | Magazine |
| Market | Netherlands |
| Photographer | Eddo Hartmann |
| Creative Director | Bram Holzapfel |
| Creative Director | Annemiek Klijn |
| Copywriter | Arnout Robbe |
| Art Director | Paul Wagemaker |
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