We see a young woman (daughter) taking pictures of the mess she is making at home. Then we see her taking goodbye with her parents. The parents feel sad, and especially the father misses her daughter. Then he receives some snaps from her daughter, showing all the mess she created. The daughter writes things like: "Sure you miss me?", "Messy pic of the day", etc.
Philosophy
It doesn´t need to cost much to mean much
Problem
Not everyone knows that Talkmore is a low price mobile company. We needed to remind people that it doesn´t need to cost much to use their phones.
Result
Great response. A lot of people in Norway started to cry when they watched the commercial