Title | Fair enough: Gumballs |
Agency | Arnold |
Campaign | Fair Enough - American Legacy Foundation |
Advertiser | American Legacy Foundation |
Brand | American Legacy Foundation |
Posted | June 2005 |
Product | Anti-Smoking |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | During a marketing brainstorming session, a tobacco employee comes up with a sugary sweet way to recruit younger tobacco chewers. |
Media Type | Television & Cinema |
Length | |
Market | United States |
Creative Director | Tom Adams |
Creative Director | John Kearse |
Executive Creative Director | Alex Bogusky |
Executive Creative Director | Pete Favat |
Chief Creative Officer | Ron Lawner |
Copywriter | Will Chambliss |
Copywriter | Dustin Ballard |
Art Director | Chris Bakay |
Art Director | Rob Kottkamp |
Art Director | Jason Ambrose |
Production Company | Moxie Pictures |
Director | Martin Granger |
Producer | Tony Cantale |
Editor | Jun Diaz |