Barry Bluestein, Source Communications Executive Vice President and Co-Managing Partner, has over 25 years of experience in the media and advertising industries. Barry began his career in the broadcast industry and was quickly recognized for his ability to develop alternative advertising revenue streams at the brand level. In 1983 Barry co-founded Source Communications as an integrated marketing communications agency, specializing in working with major brands on below-the-line promotional programs that build transactions. Barry%u2019s unique understanding of channel and trade promotional marketing has allowed Source Communications to carve out a niche with brands seeking an agency that can provide integrated marketing capabilities synergistic with their brand personality. Barry%u2019s forte is marketing and account management, though he admits to frequently meddling in the creative process. Barry%u2019s client experience includes Nikon, McDonald%u2019s, HP, Ford, Benjamin Moore and numerous other consumer and business-to-business marketing companies. Barry has served as Vice President of the League of Advertising Agencies and developed a creative achievement awards program focused on the accomplishments of small and midsize agencies.