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Virginie Chalard
Virginie Chalard
Agency Producer at Soixante Quinze 75
Boulogne-Billancourt, France
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TitleGhost Train (Making-Of)
Agency
Campaign Ghost Train
Advertiser Nissan Motor Corp.
Brand Nissan
Date of First Broadcast/Publication 2013 / 10
Business Sector Cars
Story Nissan introduces the Safety Shield technologies for the first time in Europe before supplying it to the entire Nissan range.
The campaign portrays a Nissan Note driving in a very stressful place - a huge futuristic Ghost Train - to show how everyone can remain calm in any driving situation thanks to Nissan technologies. The commercials show a Nissan NOTE driving among various robotic monsters that symbolize different risks. Thanks to the Blind Spot Warning, the Lane Departure Warning and the Moving Object Detection, the driver calmly avoids dangers. The “Safety Shield” technologies - active safety system - provide the driver with enjoyment and confidence. 
Media Type Television & Cinema
Length
Maison de production
Sound Design Company
Marketer (Management team)
Marketer (Management team)
Marketer (Management team)
Marketer (Management team)
Marketer (Management team)
Marketer (Management team)
Agency Contribution
Production Company ELSE Prod
Creative Director
Creative / Art Direction
Concepteur / rédacteur
Directeur artistique
Concepteur / rédacteur
Responsable client
Responsable client
Responsable client
Responsable client
Responsable client
Production Manager
Réalisateur
Producer
Post production
Post Production
Post Production
Post production
Post production
Producteur
Responsable de la production
Producteur
Producteur
Effets spéciaux
Special Effects / VFX
Post Production
Post Production
Sound Producer
Sound
Art Buyer

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