Juan is the director of Market Research for IMAGES Market Research Division and brings more than 20 years of experience studying purchasing behavior and advertising effect. He joins IMAGES from Bogotá, Colombia where his research firm advised Fortune 200 companies operating in Latin America.
His experience covers projects in diverse product categories for clients including Bayer, Citibank, Colgate Palmolive, Frito Lay, Kimberly Clark, Microsoft, Pfizer, PepsiCo, Texaco, Wyeth, etc. He has evaluated over 300 advertising campaigns for TV, radio, print, Web and direct mail, testing adaptability to different markets, including U.S. Hispanics, Mexico, Brazil, Colombia, Costa Rica, Venezuela and the Andean group of nations.
With this marketing perspective Juan plays an instrumental role in strategy development and idea generation task forces. Before joining IMAGES, Juan was director of Multicultural Studies at Pioneer Marketing / Data Research Services in Atlanta. Juan is a psychologist from the University of the Andes in Bogotá.